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Sales
Force Automation Solution (SFA) |
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Online MR is an online Sales Force Automation System for Pharmaceutical Companies. It allows linking all sales field personnel across the country with the HO [Head office]. Online MR Provides valuable information on Daily visits to Doctors, Chemists, Stockiest, Primary and secondary sales, Product wise stocks with Depots and Stockiest, Stocks of Samples/Gifts with Reps, Overdue invoices and many more. Online MR bridges the gap between corporate headquarters and representatives, mobile and in remote locations. Online MR acts as a tool to keep the MR and the managers informed about the latest in the market and the Company news. Online MR aims at reducing the drudgery of filling up long messy forms repeatedly and mailing two or three copies Online MR to the corporate office, re-entering the forms in another application package etc. This section provides facilities for filling in the doctor visit details & also samples & gifts distributed daily. Also provided are several facilities for the Representatives viz. planning their daily activities, schedulers, and auto-generation of repetitive information. |
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| Advantages | Features (At a Glance) | ||||||||||
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 Password
Protected Web Application. Enabled
for Offline Data Entry and Retrieval. Contact
and Service details of Medical Representatives. Mapping
of MR to Geographical Units. Comprehensive
Database of Doctors for Contact and Relationship Management. Details
of Channel Partners, like Stockiest and Retailers. Unique
Mapping of Doctors and Channel Partners to MRs. Issue
of samples/gifts to MRs. Online
submission of Daily Call Reports with details of doctors met, products
discussed, sample/gifts issued, stockiest/retailer met, orders booked
and payment collected. Online
Submission and approval of monthly Tour Program. Expenses
incurred by MRs. Analyses
of Doctor Calls and Product Promotion. Analyses
of Order Bookings. Doctor
Relationship Management. |
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